I’ve said this many times - have a playbook for Advanced Persistent Teenagers, ransomware and extortion groups. Practice it.
It’s far more likely to need to be used than nation-state espionage playbooks - and these incidents are far more damaging if not well handled.
You need to flood the zone with messaging, put it on the front page of your website, be calm and upfront with customers. If you have 15 lawyers on a call debating legal risks, you’ll lose customer trust. Get the CEO on BBC News.



